Sales and Marketing
Sales and Marketing is a major component of our success. The hospitality industry is a competitive one, and we have created a system that results in consistent, year-over-year revenue growth and strong performance against our hotel competitors. To do this, we focus on several important tasks:
Developing and executing a sales and marketing plan specific to each of our hotels in their respective markets.
We conduct market research to understand trends that help us manage revenue and direct sales efforts..
We network with area chambers of commerce, CVBs, and local service organizations.
We leverage our franchise sales and marketing resources to help us target and secure both local and national accounts.
Digital Marketing and Search Engine Optimization
The online marketing world is constantly evolving, so we must evolve with it. That means keeping up to date on the newest online marketing initiatives that helps drive more traffic to your hotel website, and improves your page placement on search engines like Google.
We have created a top-down sales and marketing approach that ensures:
Comprehensive planning and training
A strong outside sales force
A media schedule that generates a solid return on investment.
Our comprehensive philosophy has allowed us to consistently outperform all other hotels in our given marketplace, and we’d love to help you implement our best practices!